Vitra Tram Experience
- caglabakistudio
- 12 Oca
- 1 dakikada okunur
Güncelleme tarihi: 13 Oca
Location: Milan, Italy
Year: 2025
Function: Commercial
In the scope of Experience Design course in Master's of Interior Design at NABA, iconic Swiss design company Vitra has requested a tram experience to reflect brand's identity to young design professionals.
The tram follows a unique path starting from design faculties of historical universities through iconic landmarks of Milan. Historical tram 10 is transformed into a physical representation of Vitra by covering seats with stainless steel sheets in the silhouette of iconic Panton Chair of Verner Panton.
The design idea behind the project is to reflect Vitra's identity by creating the replication of Oudolf Garden from Vitra Campus on the ceiling while offering a scenario of workshops for young designers to engage with the brand physically.
Each detail in the tram experience is referencing Vitra's iconic pieces such as Flower Table as workshop tables, Magic Snake as the curtain trims by Alexander Girard; renowned plastic chairs by Ray and Charles Eames forming blooming flowers from the ceiling garden surrounded with fabrics used in Vitra products, in collaboration with Kvadrat.
